5 Key Tips To Selling Mobile Apps Via AppInstitute

#1 - Locate the decision maker

We strongly advise using a field sales method, in order to approach your leads, however it’s important to remember when you first enter the premises of a potential client, the chances of speaking to the decision maker are fairly slim, approach the member of staff in a friendly manner, do not go in with a full sales pitch, simply explain who you are, ask if the owner/manager is around to discuss with in more detail and if not ask for their contact details, usual time they are available, leave your business card and any promotional material you have they can pass on and explain you’ll come back at a more suitable time.

#2 - Preparation Is Key

If you are walking into a salon, make sure you’ve got a demo ready to show to a salon owner that’s relatable and contains all the features you can offer a salon customer, ensure you don’t demo an app for a different sector.

The key aim of a demo is that wow moment, so ensure you have prepared an app relevant to the potential client you are visiting, show a salon owner a restaurant app, or a restaurant owner a salon app, and you shouldn’t be surprised when they don’t follow the concept and show you the door

#3 - All feedback is good feedback

Sales is a numbers game, you’ll get more people saying no than you will who say yes, that doesn’t mean everyone who says no isn’t any use to you, take feedback and understand why they say no, is it cost? do they not understand the concept? Do they not think it’s useful to their customer base? etc.

You need this feedback first and foremost to develop your process and ensure you’re explaining the right messages in your demo and secondly a few months down the line when you’ve sold to a few customers in the area, within the same sector you can go back to those who turned your solution down and say, when we spoke a few months ago you stated the following reasons why you wouldn’t find an app useful, you might be interested to know that company A, B and C are using the app for the reasons we discussed and here’s some great feedback from their users. Utilise the FOMO aspect!

#4 - Keep It Simple

Work with the solution you sell, not against it. There’s a key reason we suggest target audiences, that being they are relevant to the solution you can provide, without any doubt some potential clients you speak with will say they want to be the Uber of dry cleaning, the Whats App of Business Networking, the next social media giant.

Keep it simple, when a potential client raises these questions provide them the modules we offer, the what you see is what you get approach, and move on to the next lead, don’t waste time chasing dead ends.

#5 - If at first you don’t succeed, pick yourself up and try again

We touched on it earlier, sales is a numbers game!!

We find the average conversion rate from speaking with a decision maker to paid sale is 15%, so to put that into perspective, for every 20 decision makers you speak to you are likely to sell 3 apps.

No matter how good a sales person you are, you will not sell to every lead, and you will not speak to a decision maker in every business you approach, we give you all the tools to sell apps and are here for sales, marketing and app building advice but what we can’t do is physically make you speak to clients, that’s your job and the more you speak to, the more successful you will be.