5 Ways To Fail!

The Key Things Not To Do When It Comes To Being A Reseller

#1 - Your Website Will Not Generate Endless Supply Of Leads

Having a website is a great way to showcase your features, host case studies, and take occasional enquires, but be realistic, unless you have a 5 figure marketing budget, you are not going to pull the traffic in you need to be able to rely solely on web based enquiries to sell apps

#2 - Social Media Doesn’t Open All The Doors

Being active on social media, regular posts, stories about your businesses all help boost your presence and credibility but again be realistic, you aren’t going to generate 100 thousand followers overnight, or within any timeframe.

Leads will come from you searching them out, they won’t come to you

#3 - Don’t overpromise and under deliver

Make sure every sale you make is possible via the appbuilder and you can deliver the project fully, in the sales process it’s simple to say we can do X and Y for you but Z will actually work like this..

Once you have confirmed the sale, going back to the customer to say, what you wanted we can’t fully offer actually but we’ve done this is only a great way to lose the customer before you’ve even started

#4 - Don’t just leave them to it, once you’ve provided the app

Retention is just as important as new sales, make sure your customers know you are there for them, and guide them through the initial process to make sure their app is adding value to their business and therefore likely to be a long term valuable customer, if they can’t see the value 2 or 3 months down the line, they are on the route to cancellation

#5 - Don’t be too cheap!

It can sometimes seem the best solution to close a deal or get more customers, just stick your prices so low you think they can’t be turned down, the reality in the app industry is cheap prices are perceived as cheap unreliable technology by most, and the few who do go ahead at a cheap rate, are less invested and don’t spend the required time working with you to ensure their app is a success.